Though last month saw only moderate losses for the top Facebook games, this month has 18 of 25 applications losing significant numbers of monthly active users. The drop is not entirely unprecedented, as each year, starting around this time, the activity for social games tends to drop. Even so, the overall losses are significantly more than this time last year — perhaps in part because many of the games on the list are a year or more old.
To counter these declines, many of the games on this list, especially the Zynga apps, have had boosts in advertising going as far back as this spring, but the new players don’t always stick around. For example, FarmVille saw minor growth last month, but has dropped over 5.6 million MAU this month.
The handful of growing games are mostly either newer or experiencing fresh growth after long declines. The new games include Millionaire City and Car Town, the latter appearing for the first time with growth of over a million new MAU in the past month. There is, however, a boom among smaller developers, which we’ve covered in more detail here.
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