The iPhone 5 wil be outdated a month after its release date in September, by Apple’s own hand, because the iPhone 6 will supplant it in October according to one NBC host who should probably be paying closer attention. The joke came last night from Jay Leno, who has been prone to making iPhone 5 related jokes of late, and plays off the parody of a few years ago from network-mate SNL who had Steve Jobs introducing a new and progressively smaller iPod model every two minutes. The jab from Leno, aimed at making fun of Apple for frequently releasing new versions of its products which make the existing version obsolete, comes at an odd time: for the first time since the iPhone debuted in 2007, the current iPhone 4 has been on the market for more than a twelve month span. Leno’s joke of course was harmless even if it was poorly researched. But it adds a bit of insult to injury for those who’ve been waiting patiently for the iPhone 5 (here’s more about its release date). Three groups of people each have different reasons for wanting the iPhone 5 yesterday, even as they’ve sailed through more tomorrows waiting for it than they would have expected.
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One group is the current iPhone 4 user base. Not all of them will upgrade to the iPhone 5, as the release of the free iOS 5 operating system will run plenty smoothly on the existing iPhone whether it’s the AT&T or the Verizon model. But some users will want the latest just because it’s the latest, while others will upgrade to the iPhone 5 because unlike the 4, it’ll have a dual core A5 processor which will make the entire iPhone experience faster. Except for network speeds, of course, but they may also see a boost in certain cities if Apple indeed adds 4G LTE to the iPhone 5 as the two aforementioned carriers are hoping. But this group of alpha personalities is more impatient by nature, if anything. It’s the other two groups of would-be iPhone 5 buyers who are sweating real bullets over its continued delay…
Group number two consists of those who have a non-iPhone they don’t want, and have already decided that the iPhone 5 will be their jumping-in point for the iPhone. This includes Android users with their exceedingly high dissatisfaction rates, as recent studies have shown that 42% of Android users say they’re moving to the iPhone 5 when it launches. For users to be so unhappy with their current product that they’ve already decided to move to a competing product which hasn’t even yet been announced, these users must be exceedingly unhappy with their current situation. That leaves them on pins and needles waiting for Apple to release the iPhone 5. Despite Leno’s joking assertions, the iPhone 5 should most likely surface in September. And the iPhone 6 won’t be released for perhaps another year after that (although Apple could revert to the previous schedule with a summer 2012 launch), so there’s no worry of being immediately obsoleted. But that’s of little current consolation to those who are either gutting it out on an Android or BlackBerry phone they no longer want to be on, or who are still toting a simple flip-phone. Plenty of would-be iPhone users decided from the start that they wouldn’t buy a smartphone until the iPhone 5 came to their carrier, and now that the iPhone 5 is debuting on Verizon at the same time as AT&T, they’re finally ready to jump in. But for some of them, that old flip-phone has duct tape holding the battery in by now, so their clock is ticking as well.
Finally, there’s that group of current iPhone users who aren’t using the current iPhone. They’re on a 3GS (released in 2009) or a 3G (released in 2008) for one of a variety of reasons. They couldn’t afford the iPhone 4 when it was launched last year. They were scared off by the litany of iPhone 4 faux-controversies. The iPhone 4 features didn’t do anything for them. Or they simply don’t feel the need to move to a new iPhone model every time one is launched. But by now their 3GS or (particularly) their 3G is old and outdated, doesn’t run the highest-horsepower new apps properly, doesn’t run iOS 4 at full bore, is beat up or worn down, or is otherwise ready for retirement. These folks were gambling that they’d see the iPhone 5 in June or July, and are now counting the seconds in the hopes that they can gut it out to the iPhone 5 release date without having to settle for buying a last-minute iPhone 4 instead.
So who’s happy about the delay of the iPhone 5? Its competitors, for one thing. Motorola gets to launch its Android-based Droid X2 and Droid Bionic phones on Verizon before the iPhone 5 arrives. Microsoft might get to push Windows Phone 7 Mango (or whatever it’s called now) out the door before the iPhone 5 launch. And those who bought the Verizon iPhone 4 back in March when it launched might perversely be feeling good about their iPhone model remaining current just a little longer so they won’t feel outdated. Then of course there’s Jay Leno, who gets to keep making iPhone 5 jokes on NBC until its release date finally arrives. Here’s more on the iPhone 5.
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